OUR VISION

FOR DURHAM

By 2044, Durham will be the most welcoming, inclusive, innovative and vibrant destination in the United States, while thoughtfully honoring its history and people.

The Destination Master Plan is an assessment of Durham’s development needs over the next 20 years, based on a vision for Durham’s future collectively shaped by members of the community.

The 60+ recommended initiatives focus both on developing new economic drivers, while also identifying ways to further Durham as a thriving visitor destination and exceptional place to live and work. The plan makes recommendations for collaboration, process and structure updates that will allow projects to advance more swiftly and efficiently.

A few of the recommended initiatives in this plan include:

  • Indoor and outdoor sports venues, including both new and expanded facilities
  • A larger, more contemporary convention center with an adjacent hotel
  • Increasing the number and scope of quality events and festivals held in the community
  • Expanding parks and pathway connectivity

  • Creating a greenway bridging 147 that provides an inviting and more walkable connection between the Hayti community and downtown

  • Additional family friendly attractions and activities

A couple with two toddlers walk past the bronze Major the Bull statue in Downtown Durham
Community members seated in a circle listening during a public discussion in Durham